Case studies
A closer look at how we scope, run, and deliver website and web application projects.
These case studies are illustrative of the engagements we run day to day; client names and identifying details have been generalized to protect confidentiality.
Independent physiotherapy clinic, 2 locations
A local healthcare practice had paid a freelance developer for a WordPress site that never shipped. They needed a working, bookable website fast, without hiring an in-house webmaster to maintain it afterward.
18 days
Time to launch
100%
Monthly maintenance requests handled in-plan
62% lower
Upfront cost vs. original agency quote
The challenge
The clinic needed a professional site live within a month, ongoing content and plugin updates handled for them, and a fixed monthly cost they could budget around — not a large upfront bill followed by an unpredictable maintenance relationship.
Our approach
- Ran a discovery call to map required pages, booking flow, and the two locations' differing hours and staff.
- Built the site on our managed Website-as-a-Service package: design, copy, and a booking-request form, hosted and monitored by our team.
- Set up a 2-week structured review cycle before launch so the clinic's office manager — not a developer — could approve every page.
- Moved the clinic onto the monthly WaaS plan at launch, which bundles hosting, uptime monitoring, and small content edits.
Regional logistics coordinator, 14-person operations team
Dispatch and inventory tracking were split across five shared spreadsheets that regularly went out of sync, causing double-booked deliveries. Leadership wanted a single custom web app without a multi-quarter enterprise software rollout.
Down to zero
Double-booked deliveries after launch
Eliminated
Dispatcher time spent reconciling spreadsheets
3 weeks
Time to a usable core product
The challenge
The team needed real-time visibility into driver schedules and inventory in one place, role-based access so drivers only saw their own routes, and a system simple enough that no formal training was required.
Our approach
- Shadowed a full dispatch day to document the actual workflow, not just the requested feature list.
- Designed a single dashboard with role-based views: dispatchers see the full schedule, drivers see only their assigned routes.
- Migrated existing spreadsheet data during a scheduled low-volume week to avoid disrupting live operations.
- Delivered in two milestones — a working core in three weeks, then reporting and export tools in a second phase — so the team had a usable tool early rather than waiting for a single big-bang launch.
Boutique home-goods retailer, single physical location
A retailer selling exclusively in-store wanted to launch online ahead of their busiest season, with a hard deadline six weeks out and no existing product photography or catalogue data to work from.
4 days early
Delivered before the seasonal deadline
120+
Products live at launch
0
Checkout issues found post-launch
The challenge
The store needed a full product catalogue built from scratch, a checkout that handled variable shipping rates, and a design that matched their in-store brand — all before the seasonal deadline, with no room to slip.
Our approach
- Ran an inventory workshop with the owner to prioritise which products would launch first versus follow post-launch.
- Built the catalogue, cart, and secure checkout on a schedule with a hard midpoint review to catch scope creep early.
- Coordinated product photography and copywriting in parallel with development instead of waiting for it to finish first.
- Ran a soft launch to a small email list a week before the public date to catch checkout issues under real traffic.
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